Amazon Coming Soon to Australia

Amazon to ‘destroy’ Aussie retail

AMAZON is planning to “destroy” Aussie retail when it lands in September next year with prices 30 per cent cheaper than local stores.

AMAZON is planning to “destroy” Australian retail when it lands in September next year with prices 30 per cent cheaper than local stores, according to reports.

Speaking to The Australian Financial Review, Watermark Funds Management chief investment officer Justin Braitling said he had received a special briefing this week from Amazon about its Australian rollout.

Mr Braitling said Amazon’s plan was to collect pricepoints on everything before setting prices at a 30 per cent discount.

He said the e-commerce giant saw potential in Australia because prices here are too high, saying “your margin is our opportunity” would be Amazon’s “motto” for Australia.

“They [Amazon] will be dropping distribution centres and performance centres in every state next year,” Mr Braitling told the AFR. “They will be doing general merchandise and they will be doing fresh as well.

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